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Scott Gulbransen 9.138 out of 10 based on 14 votes. on on
Scott Gulbransen

Basic Information

Relationship status:
Overland Park, KS, United States
Carlsbad, CA, United States
Marketing & Communications

About Me

Scott Gulbransen, when not listening to Van Halen or AC/DC loudly on his iPhone, is the Director of Social Media & Digital Content at Applebee’s in Lenexa, Kansas. In his role, he doesn’t get to live out his inner Eddie Van Halen much but he does lead the social media marketing efforts for the world’s largest casual dining chain. Prior to his gig at Applebee’s, Gulbransen was a member of the TurboTax PR and social media team. Scott has helped launch and sustain the brand’s social media platform including interacting with customers and journalists on a daily basis. In 20010, he launched one of the most significant social media campaigns in the brand’s history with the @TeamTurboTax Twitter project. He also was instrumental in developing and executing the successful “Freeloader Nation” campaign for TurboTax in 2009. The campaign, which was aimed at attracting new and younger customers to TurboTax’s free product via social media, included a series of MySpace Secret Shows with acts like Lily Allen, Fall Out Boy and Metro Station. Gulbransen was instrumental in reinvigorating the Quicken brand almost entirely through the use of social media and, particularly, Twitter. By engaging with customers and influencers who talk about personal finance on Twitter, he and his team have helped Quicken Online grow from just 200,000 users in October 2008 to over 1.4 Million in just 10 months. This lead to a more focused look at the personal finance space and, ultimately, the acquisition of Scott is a former print journalist, who, after realizing his paychecks from the newspaper industry weren’t going to get much bigger, turned to the Dark Side – public relations. After working in both college athletics and inside mid-size agencies, he joined Intuit in 2000 and Sony Online in 2010. He is a graduate of the University of Nevada, Las Vegas (UNLV – Go Runnin’ Rebels!) and is the married father of four kids – all of whom have no choice but to listen to his horrid version of “

Why I love my city

People in Kansas are amazing…nice as the day is long

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