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Kamran Abdi
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With all the free social media channels out there, what is the point of spending $500 for a press release anymore? Is it worth it?
asked by Kamran Abdi over 3 years ago

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Kristan Ramos
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Answered Tue 22 Feb 2011, at 02:33PM

Not everyone knows how to properly use social media to their advantage and end up in front of their target audience, so from that vantage point, press releases are still quite a viable option.

What you will pay for a press release really depends on what you're touting, what you want to achieve, how newsworthy your release is, its appeal to your audience and, of course, your budget. As far as cost goes, there's everything from free to a few hundred dollars per release (or more). As a rule, with the companies I've worked with and our PR people, we've spent a few hundred dollars for reasonably b (more)

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Benjamin Atuma
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Answered Tue 23 Aug 2011, at 02:22PM

Every social media channel has unique selling points. For example StumbleUpon and Facebook as social media offer distinctive benefits. Any budget on press release must have considered the target audience and expected goals. You mentioned $500, what about the mission to be accomplished?

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