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Bob Finch
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Do you believe that social media will result in the convergence of other forms of communication, melding advertising, PR and Marketing functions into single units? If so, how soon? If not, why not?
asked by Bob Finch over 2 years ago

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Matt Gentile
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Answered Tue 06 Dec 2011, at 01:12PM

Yes. We are already seeing it. Look at what CENTURY 21 did this year in mobile gaming: http://www.forbes.com/sites/johngaudiosi/2011/04/12/century-21-sold-on-ngmocos-mobile-game-we-city/ There is a lot of talk about owning the third screen (i.e., television, computer and smart phone/tablet) but in my opinion all content is moving toward one screen. In fact, I just heard that Apple plans to make a television. So, in terms of communication, advertising, pr and marketing, yes, convergence is definitely on the fast track.

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Asked by: Bob Finch

Bob Finch
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About Me: I am passionate about and experienced in managing business development, marketing and communications teams. I excel at resolving crises and overcomin... more
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HCA Healthcare
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The R. E. Finch Company, Inc. dba Next! Communications
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Social Media Advisors
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